GEO MonitoringAfter publishing, keep checking what changed

Use the same questions, AI platforms and devices to compare the first, previous and current answers, together with publishing links and screenshots.

What records are needed to judge change

A single number cannot show performance. Before-and-after comparison only makes sense when the method, AI answers and publishing records line up.

  • 01
    How each check was run

    Record the question, AI platform, device, time and version.

  • 02
    The original AI answer

    Keep whether the brand appeared, where it appeared, which pages were cited and a screenshot.

  • 03
    The publishing record

    Keep the final content, publishing account, valid link, screenshot and current status.

  • 04
    The before-and-after results

    Keep the first, previous and current results, and note any change in method.

AI answers can change over time. A report reflects the result at that moment and that check; it does not promise a long-term ranking or a guaranteed mention.

How we track after publishing

The timing of re-checks depends on the service plan, platform behaviour and project progress. Platforms not formally connected are not claimed as automatic data sources.

  1. 01Save the publication record

    Record the final content, link, time and screenshot.

  2. 02Set the next check

    Define which questions, AI platforms and devices to review.

  3. 03Collect and review the result

    Results without an answer or screenshot are not counted in the comparison.

  4. 04Compare before and after

    Review changes in presence, position, competitor performance and sources.

  5. 05Plan the next step

    Adjust the next round based on confirmed changes.

Content updated:

Scope, delivery and review

Confirm the scope first, then check each completed deliverable against its original evidence.

How is brand mention rate calculated?

Within the agreed question and platform scope, divide valid answers mentioning the brand by all valid answers. Also report coverage, denominators and failures. Rates with different scopes or definitions are not directly comparable.

How are position and citation recorded?

Record a position only for an explicit ordered list; otherwise mark it not applicable. Track citation and mention rates separately, preserving and checking the actual cited URLs.

Can change be attributed to GEO?

First check questions, platform/model, device, region and collection method. Model changes, time and external information can affect results. Explain inconsistent conditions rather than turning correlation into proven causation.

Make every change traceable

We can start by checking whether existing reports, publishing links and AI answers are complete.

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